Island-Powered Beauty

We create gentle, restorative skincare products, inspired by Hawaii's lush, tropical landscape and native botanicals, infusing everything we do with the spirit of Aloha.

Our Story

First we fell in love, then we fell in love with Hawaii. It is an unlikely place to find two entrepreneurs from New York City, but Vira spent his teen years in Oahu, traveled the world and was drawn back. When we went back to Hawaii and traveled the other Hawaiian islands, I knew immediately why he felt this way upon experiencing Hanalei for the first time. We were not born in Hawaii, but today it is our home and where we created Hanalei - Island-Powered beauty that loves every skin type.

Island life is now every day life, but we are still in awe of the rainbow-filled skies over the Nu’uanu Valley, gem-toned sunsets on the Ko'olau mountains and the lushness all around us. As beauty innovators living in one of the most biodiverse places in the world, we were inspired by the richness of the land and the way that Hawaiians harness and honor their resources. We partnered with these experts to create modern skincare products that blend native Hawaiian botanicals into effective formulas. Our Aloha Nui Nutrient Complex marries three of these super botanicals with skincare actives proven to restore, hydrate and balance.

Each Hanalei product we make is our way of sharing our love for this island paradise with you.

Island Botanicals

Made with treasured island ingredients ranging from pressed kukui oil, aloe, papaya, and raw cane sugar, our unique formulations are perfect for everyday use and gentle enough for any skin type.

Simple Skincare

Our simple skincare is a reflection of Hawaii and its healing botanicals. It is our joy to share the experience of Hawaii with you wherever you live and to bring out your individual beauty.

About Hanalei

Hanalei is located on the North Shore of the Hawaiian Island of Kauaʻi and is renowned for its spectacular beauty. Hanaleiʻs pouring rains support lush forested valleys, an ecosystem where life thrives. The rainwaters of Hanalei feed streams that nurture a vast plain of tropical landscape and native botanicals.

Hanalei Rainbows

Legends say that it was in Hanalei Valley that the first rainbow was created by the Hawaiian goddess, Anuenue. From this, Hanalei gets its name, “lei valley” or “crescent bay”, because like a colorful lei that wraps around the ocean, Hanalei’s rainbows can be seen around the crescent bay.

How We Give

Beyond our vision of sharing Hawaii’s best kept beauty secrets with the world, we are passionate about working with Hawaii’s socioeconomically disadvantaged youth and bringing out their best potential.

We are a proud partner of the homegrown AKAMAI foundation, a non-profit organization committed to cultivating highly skilled and experienced individuals for today’s highly-competitive job market.

The AKAMAI foundation has trained more than 750 students from 22 schools across 6 of the 7 main Hawaiian Islands since 2009. We at Hanalei, are thrilled and honored to donate a portion of our proceeds towards this great, life-changing initiative.

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